Commissioned by Grazia magazine for a concept to pitch to Westfield for their coveted annual summer pop-up space within their White City shopping centre.

The idea was to bring a fun, high-fashion, catwalk spin to the traditional village summer fete through hosted stalls such as 'Fashion Punch & Judy', 'Coco-Chanel-Nut Shys', 'Pin the Killer Heel on the Supermodel' and a 'Designer Tombola'.

In 2006 NTL:Telewest and Virgin Mobile merged to become Virgin Media and take on the competitive quad-play market, TV / Broadband / Mobile / Phone. The concept 'Our Neighbourhood' was created to help Virginise more than 50 of NTL's existing buildings, from Head office to call centres and shift the emphasis from ‘them’ to ‘us’.

Key spaces looked at were often neglected and underused communal areas such as kitchens, breakout spaces and meeting rooms. These were all designed to improve the staff's everyday lives by creating an environment that they could feel really proud to be a part of.

"This is not just a veneer, there's a reason why all the design components exist"
Adrian Spooner (Creative Director, Virgin Media)


Credits: Household Design

Poke are an award winning website and interactive design agency based in London and NY. To design Poke’s loos in London, we first had to understand the basic rule of going to the bog. The toilet is an escape from the office and a space to clear your head. This insight helped form the foundation of the concept: At present loos are all give and no take. Nothing in life should be like that, so we decided to give something back.

Credits: Household Design

Multi-brand group Aurora Fashions (formerly Mosaic) needed a space that could showcase, on a daily basis, Oasis, Coast, Odille and Whistles, whilst providing a working hub for the PR team and an outpost for head office. The space was to entertain investors, journalists, and fashionistas by creating flexible design solutions from which to project up and coming seasonal collections across all brands. Our challenge was to find a design language for Aurora Fashions to enhance, not overpower the brands, and communicate Aurora Fashions as a group with its finger on the fashion pulse.

The concept was to create a space that feels more like a party than a showcase. We worked with the existing domestic feel of the apartment to create a footprint that works together as a holistic space or smaller segments. This affords ultimate flexibility, changeability and pace for brands with different and strong personalities.

The result delivers a hybrid work–come-entertain experience ready to host any fashion party or brand launch. It has been booked as a studio backdrop for BBC’s ‘What not to wear’, with journalists citing the space as a destination on their fashion map.


Credits: Household Design