The Future Laboratory, the people behind the internationally acclaimed Viewpoint magazine, asked us to re-think a space that has been traditionally associated as 'male' - what it could be like from an 'Eve-olutionary' perspective i.e. an experience that responds to 'right-brain' female orientated sensibilities.
Rather than starting with a product and how you might sell or experience it, we started with a personalised need and thought about how to fulfil it and enhance it. The petrol station triumphs in the field of masculine environments and has become the object of our affection in receiving the Eve-olution facelift. Re-Fuel joins up the dots between our complex lifestyles to offer a series of relevant and uplifting experiences to support any busy body on the move.
The Re-Fuel concept aims to transform the humble filling station into a healthy pit-stop that takes into account four key areas of our lives: travel, body, mind and community. Re-Fuel boasts sponsorship from like-minded brands such as Nike, iTunes and Streetcar so users can refuel their body or their iPod as easily as they can book an eco-friendly hire car, get their bike repaired or take a shower after a run.
Credits: Household Design