This luxury concession in Selfridges was an opportunity for a whole new demographic of customers to become enamoured with the famous red heel. The inspiration? Mr Louboutin's Parisian apartment which was brought to life by bird-cage wardrobes, a trompe-l'œil staircase adorned with family photos, mussel shell doorways and many objet trouvé from his worldly travels.

A velvet and satin seating area for trying on shoes forms the centrepiece of the main space, while a second room showcases limited-edition collections. Customers trying on shoes are presented with their choices on hostess trolleys brought to them by the salon assistants.

I worked closely with Christian himself to deliver this concept which balanced the theatrical personality of the brand with the SKU requirements and seating practicalities of a high traffic retail environment such as Selfridges.


Credits: Household Design